1 From lifespan to healthspan
People want to live long, but they often overlook how to live a long and healthy life. As people become more aware that extending health is as important as extending lifespan itself, by 2022 we will not only pay attention to how long we can live but also how long we can live healthily.
This refers to the support of long-term health through diet, lifestyle, and dietary supplements, rather than waiting for middle-aged and old age, or only when health problems arise, to start paying attention to health. Consumers can maintain health at any age by regulating inflammation in the body, maintaining a healthy blood sugar balance, reducing free radicals, supporting immune enhancement, and liver health. These are the cornerstones of overall health. In 2022, consumer demand for basic supplements such as multiple vitamins, B vitamins, magnesium, vitamins C, D, and E, lecithin, milk thistle, and lutein is expected to increase. Products with new dosage forms such as fudge and chocolate will be welcomed by their excellent taste and experience.
Mybite Vitamins’ daily milk chocolate supplement has a chocolate coating and a soft filling. It contains nutrients and functional ingredients, including women’s vitamins, men’s vitamins, children’s vitamins, multivitamins, energy, sleep, calcium, and many other products. In addition to more than ten conventional nutrients such as vitamins A, C, E, B, D, calcium, iron, and zinc, it also adds additional nutrients required by various people. Such as lycopene for men’s health, caffeine for energy, biotin and folic acid for women, etc. Each piece contains only 25 calories.
2 Support immunity has become a daily necessity
Immunity enhancement has been the top ten nutritional trend of Natural Grocers for two consecutive years, and there is no sign of decline. Consumers realize that illness is inevitable. But they also gradually understand that by nourishing their immune system every day, even if they are not sick, the immune system will be prepared when the inevitable happens, making the symptoms less severe and lasting for a shorter period. In 2022, consumers will continue to provide the immune system with the nutrients needed for optimal function every day, so that they can gain immune resilience (Immuneresilience). Immune elasticity refers to training the body’s immune system to keep it in its best condition. It can attack poison without harming your body cells or causing excessive inflammation, just like we exercise muscles for fitness.
The daily strategy involves taking in sufficient amounts of nutrients that enhance immune function every day. Such as vitamin C, vitamin D and quercetin. But it also requires us to improve our diet by reducing the intake of sugar and industrial seed oils (such as corn, soybean, and cottonseed oil). And stop sitting for a long time to improve overall health. This can prolong the health of the human body. Studies have shown that people with poor liver health, cardiovascular disease, diabetes, and metabolic syndrome have poor resistance to the new coronavirus and are prone to complications. In 2022, we should strive to strengthen our immune system every day. At the same time, return to basic nutrition and physical activities to help reduce chronic diseases and improve overall health.
Weetabix Food Company launched a new series of immune support drinks, Weetabix On The Go Plus, which is rich in fiber, contains 19 grams of protein per bottle, and contains vitamins and minerals.
3 Pets also become healthy
During the COVID-19 period, the number of pets in the world has been soaring. Just as consumers have become increasingly interested in improving their health in the past two years, pet owners have adopted the same high standards when buying food for their pets. The demand for organic pet food and snacks continues to grow. Pet owners will continue to request foods free of common allergens (such as corn, soy, and wheat) and seek pet supplements that support anxiety, digestion, and joint health.
Purina Pro Plan Veterinary, a dietary supplement launched by Nestlé Purina, aims to improve dogs’ anxious behaviors by improving their digestive system problems, adding a probiotic strain of Bifidobacterium longum (BL999).
Smarty Paws dietary supplement for elderly dogs, added glucosamine, chondroitin, bromelain, green-lipped mussels, fish oil, and chia seed-derived omega3, MSM, and turmeric. It helps maintain the health of cartilage, connective tissue, bones, and joints in elderly dogs and supports healthy intestinal and immune functions.
4 Women’s health and wellness business will shine
The female health care product market is growing exponentially. More female start-up companies have incorporated their expertise, creativity, and knowledge into them, and launched nutritional products aimed at women’s health. In 2022, from dietary supplements to body care to natural foods, new products aimed at the women’s health market will increase substantially.
Supplement company Quicksilver Scientific recently launched nano-formulated female hormone health products. It can naturally increase the hormone levels and metabolism of menopausal women. Modern lifestyle factors, such as stress, adrenal fatigue, excessive body fat, and xenoestrogens exposure, can exacerbate hormonal depletion. This supplement contains micronized DHEA, pregnenolone (the parent hormone), and a balanced blend of herbs and extracts. It also includes DIM, Chrysin, GS15-4, Maca Root, and Angelica. These can coordinate female hormones, help buffer stress and support healthy brain function.
5 Nutrition for air pollution
It is estimated that air pollution causes at least 7 million deaths worldwide every year. This is related to asthma and lung dysfunction, nerve damage, heart disease, cancer, etc. People began to realize that air pollution is a serious health hazard, and began to understand the importance of protecting our bodies from its negative health effects. Traditional agriculture and heavy industry are the main causes of air pollution, and our food choices will have an impact on improving air quality.
In 2022, consumers will give priority to organic green foods to minimize air pollution from agricultural sources such as CAFO and traditionally grown crops. This includes choosing as many regenerated animal products as possible and purchasing organic products certified by the United States Department of Agriculture. In addition, we can improve our respiratory health by optimizing basic nutrients, including omega-3 fatty acids, B vitamins, antioxidant vitamins C and E, and “super nutrients” (such as sulforaphane). All of these have been proven to prevent the negative health effects of air pollution.
China Tobacco and Datang Hanfang launched the “Non-Dye Soup” drink last year, which is a functional beverage composed of 10 plant materials such as lily, almond, tangerine peel, licorice, and Pu’er tea. It specifically targets the problems and people that pollute the lungs due to smoking, smog, car exhaust, particulate dust, drinking water, etc.
6 The rise of healthy snacks and “reasonable indulgence”
The COVID-19 pandemic has changed snacking. Consumers are turning to snacks for comfort. Sales of salty snacks, biscuits, and ice cream have surged. People are looking for snacks that feel indulgent but healthy. By 2022, we will see continued growth in “reasonable indulgence.” People stay healthy while enjoying snacks that bring happiness.
CountryArcher launches plant-based jerky, available in three flavors: spiced bacon, grilled, and teriyaki. The jerky is made from mushrooms. The appearance, texture, and taste are similar to traditional jerky. Each serving contains 3 grams of dietary fiber and fat content. Low and no preservatives.
7 Conquering burnout
The repeated epidemics have left many people in a state of exhaustion. We realize that we cannot escape the things that bring us stress, but we can improve our ability to cope with stress and defeat burnout through a series of measures.
Chronic stressors can affect mood, leading to fatigue, irritability, and loss. In 2022, we will see increased demand for adaptogens such as Rhodiola and Cordyceps, and nutrients such as B1 (thiamine) and phosphatidylserine (PS). These nutrients help our body eliminate the harmful effects of stress. They have been proven to increase brain power, increase energy and reduce fatigue. It can help us cope actively even when we are stressed. It makes us feel calmer, less stressed, and more relaxed.
Simply launched a series of nutrition bars. The product has four functional types. One is the energy nutrition bar. It contains a dark chocolate bar of green tea and ginseng to provide sustained energy. The second is the focus nutrition bar, which contains vanilla almonds, and also contains Ashwagandha and ginseng. It can provide attention without using caffeine. The third is the immune nutrition bar, which contains probiotics, elderberry, and vitamin C, which can support a healthy immune system. The fourth is a refreshing nutrition bar, which contains magnesium, Ashwagandha, and lemon balm extract. It can reduce anxiety and relax the mood.
8 A new perspective on metabolism
In our cognition for a long time, metabolism will inevitably begin to decline after the age of twenty. The ensuing need to adopt a more restrained diet and exercise to avoid constant weight gain for the rest of our lives. However, a new study published in the journal Science shows that the decline in metabolic rate is not as early as we thought. On the contrary, our metabolism rate will be maintained from our 20s to our 50s, and it will not start to decline significantly until after 60.
This has led to a major thinking shift because it means we can have more control over our metabolism. In 2022, we will see an increase in demand for products and lifestyle habits that help maintain metabolism by maintaining muscle mass and supporting mitochondrial health. Supplements such as branched-chain amino acids (BCAA), acetyl-L-carnitine, coenzyme Q10, and lipoic acid (ALA) will become more and more popular. In addition, we will shift physical activities to health-promoting sports, such as yoga, strength training, and walking. And mood-enhancing sports such as forest bathing will continue to be popular.
Mars’ healthy nut energy bar brand BEKIND has launched a new product of dark chocolate almond flavor high-protein nut bars. It uses the combination of almond and soy protein, each 50g contains 11g of high-quality plant-based protein and contains BCAA and 8 essential amino acids. It can effectively improve sports performance and is also rich in dietary fiber, vitamins, and minerals.
9 The popularity of virtual health
COVID-19 has brought our world into virtual everything: online treatments, online meetings, online schools. Even after the pandemic is over, the trend of virtual health will not disappear. We will continue to seek access to online health services at home.
10 Combining flavor and function
Herbs and spices can make our food more delicious. Now we understand that the herbs and spices that make our food taste better can also make our food healthier. This is a flavor trend that highlights the growing demand for functional spices and herbs. These ingredients, spices, and herbs can increase the flavor and nutritional value of food. In 2022, ingredients such as cinnamon, turmeric, ginger, basil, thyme, sage, garlic, and rosemary will become the focus of the kitchen. Not only do they add a wonderful flavor, but they are also full of wholesome properties.
PacificFoods introduced creamy oat milk soup and creamy vegetable broth. Both of these new products are organic and vegan products certified by the U.S. Department of Agriculture and are made from sustainably sourced raw materials. Among them, the creamy vegetable broth is a liquid broth made of pea protein. There are two flavors: roasted garlic with herbs and turmeric with turmeric.
