Statistics released by Frost & Sullivan show that the global Erythritol will grow at a CAGR of 22.12% from 2020 to 2024. However, this growth has also led to a very tight supply in the market for erythritol as well as sugar substitutes such as allulose. China, as a major supplier of erythritol, has a great advantage in terms of quality and price.
Now we list 10 well-known brands containing erythritol, which are mainly used in table sugar, ice cream, and beverages.
1 Top 10 Brands of Containing Erythritol Products
1.1 LAKANTO
LAKANTO is a low-sugar, low-calorie natural sweetener brand launched by Saraya and sold in the U.S., Japan, China, etc. Since its inception, the brand has maintained high sales growth, with Monk fruit & Erythritol compound sugar as its core product.
https://www.lakanto.com/blogs/food-nutrition/erythritol-in-our-monk-fruit-sweetener
1.2 Truvia
Truvia is a joint Coca-Cola and Cargill sweetener brand that uses a combination of stevia and erythritol. Truvia is the leading health sweetener brand in the U.S. and Europe, and its products are sold in a wide range of offline retail channels as well as online through Amazon and Walmart.
https://www.truvia.co.uk/health/research/erythritol
1.3 SPLENDA
The leading sugar substitute brand in the U.S. and Europe, with an average annual consumption of more than 50 million from 2013 to 2019 and a market share of more than 30% in the U.S. The main products are table sugar and coffee-flavored sugar made from a mixture of sucralose, stevia, and erythritol.
1.4 Merisant
Merisant is a leading global manufacturer of sugar-free/low-sugar sweeteners with Whole, Earth, Equal, PureVia and other sweetener brands, and its products are widely sold in restaurants, retailers and e-commerce platforms in Europe and the US, with a leading market share in the industry. According to public information, the company’s consolidated revenue is expected to be between $270 million and $280 million in 2020 after the business integration.
1.5 CELSIUS
CELSIUS, a functional health drink brand founded in 2005 in the U.S. with a focus on fat-burning, lean muscle, and zero-sugar concepts, continues to grow at a rapid pace. CELSIUS grew from US$16 million in sales in 2015 to US$78 million in 2019 and went public on the NASDAQ in 2017 with erythritol in its products.
https://www.celsius.com/products/stevia/watermelon-berry/
1.6 Unilever
The Breyers delights brand of ice cream, with erythritol, is a low-sugar, low-calorie concept that is sold primarily in the U.S., where it is a market leader. 2020 annual sales for Unilever were $62,386 million. According to Unilever’s “Future Foods” plan is to have 95% sugar content in its ice cream by 2025. By 2025, 95% of its ice creams will have low sugar content.
1.7 Monster Energy
Monster Energy is the second-largest energy drink brand in the world after Red Bull, launched in the U.S. in 2002, and its products are sold in about 150 countries in North America, Europe, South America, and Asia. The company is listed on the NASDAQ and had a revenue size of $4.5 billion in 2019. In line with the trend of sugar reduction, the company has launched a series of sugar-free products, mainly with erythritol and sucralose, etc.
1.8 HALO TOP
HALO TOP is a new ice cream brand established in 2012 in the U.S., which has grown to become the leading ice cream brand in the U.S. by 2016 as it responds to consumer demand for low-sugar and low-calorie consumption. HALO TOP focuses on low-calorie, low-sugar, and high protein selling points, with erythritol as the main sweetener.
https://www.halotop.uk/us-vs-them/
1.9 Bai
Bai is a well-known brand in the U.S. beverage market, focusing on low sugar, low energy, and antioxidants. It is part of Keurig Dr Pepper Group, a leading carbonated and functional beverage company in the Americas and a NASDAQ-listed company, which owns well-known beverage brands such as Seven Seasons and generated more than US$11 billion in revenue in 2019.
https://www.drinkbai.com/whats-inside
1.10 LIVE SODA
An innovative U.S. beverage manufacturer whose main products include kombucha, soda, vinegar drinks, etc. The products are sold in its official online store, Walmart Mall, and other channels.
It can be found that there are a lot of combinations of Monk-Fruit Extract and Erythritol in table sugar products. The application of adding Erythritol to beverages and cold drinks will be increase trend.
2 Our Advantages
2.1 Advantages for Chinese producers
Since 2017, the erythritol industry has been growing at a high rate, with global production increasing from 51,000 tons in 2017 to 85,000 tons in 2019, with China’s production exceeding 70% of global production with a still rising trend. The main raw material of erythritol is glucose, which is produced by hypertonic resistant yeast as fermentation strain. 1 ton of erythritol product requires 2 tons of glucose as raw material. The production of glucose in China is over 4 million tons every year, where is the largest glucose origin in the world. The cost of raw materials glucose is low in China, the scale of erythritol production keeps expanding, and the quality is improving. The main manufacturers in China have these certifications ISO9001, ISO14001, ISO22000, SQF, BRC, KOSHER, HALAL, FDA, IP, ECO CERT, etc.
2.2 Our Company Advantages
We, Jointen Technology Limited/ Hangzhou Lianheng Trading Co., Ltd, have been focusing on the sweetener market for more than 10 years, and we continue to pay attention to new product research. According to different customers’ needs and applications, we provide the most suitable products. Through regular and timely visits to production plants, we provide our customers with first-hand market information. In particularly, we provide early warning information to our customers before the market price increases significantly, so as to ensure that the factories supply our customers with priority.
Welcome to discuss any market info with us william@hzlianheng.com !
