A variety of new products for 2022 were gathered at the Expo West Western Natural Health Exhibition held recently. In the field of dietary supplements, what are the popular trends in dosage forms, raw materials, and functions?
1 Popular dosage forms
1.1 Gummies
Gummy supplements are showing a clear upward trend due to the phenomenon of “pill fatigue”. The CAGR of dietary supplement new product launches between 2016 and 2020 continued to increase, with gummies accounting for 20.2%. Mordor intelligence expects the global gummy supplements market to grow at a CAGR of 12.8% during the forecast period 2020-2025. In addition to the common gummies for vitamins and minerals, there are also a growing number of gummies supplements with specific functions that add plant extracts, probiotics, and melatonin. The new soft candy products are constantly expanding in terms of functions and raw materials.
Known for its fast-penetrating nanoparticles, Aprico Daily Stress Gummies are fortified with broad-spectrum, THC-free hemp extract combined with L-theanine, GABA, and skullcap to help relieve stress.
Healist Advanced Naturals Calming Gummies are fortified with full-spectrum hemp extract, infused with soothing ingredients like chamomile, hops, cardamom, L-theanine, and adaptogen Ashwagandha to help unwind.
1.2 Shots Concentrated Drink
Shots are another popular supplement dosage form that is somewhere in between beverages and oral liquids. The capacity is generally about 50ml, which is convenient to drink at one time. It does not give the obvious “drug” feeling like oral liquid, so it is very popular in the market. Sales of supplements in the Shots form increased 17.7% in the past year, according to SPINS data.
KOR Juice Concentrate Shots is ginger-flavored, with real citrus juice, pineapple juice, camo juice, turmeric juice, and a pinch of black pepper for added spiciness. Each serving contains 50% of the DV for vitamin C.
KOR Super Immune Shots contains the superfoods sea buckthorn and baobab and adds fresh pineapple, orange, and lemon juice to supplement your daily vitamin C requirement to help boost immunity.
The Ginger People Ginger Shots are made with 30% ginger juice and wild turmeric, plus apple juice concentrate, organic cane sugar, lemon juice, coconut cream, and black pepper to help boost immunity, promote digestion and boost energy.
2 Popular categories
2.1 Oral Beauty
Skin health can be improved not only from the outside through creams, ointments, and lotions but also through the use of supplements. From acne to sun protection, from dust pollution to age-related wrinkle spots, supplements are emerging that target every skin problem. The oral beauty market is expected to grow nearly 10% this year, with total sales reaching $1.45 billion, according to SPINS data. Collagen, the hottest ingredient in the category, is expected to grow 23%. In addition to collagen, the market for hyaluronic acid, carotenoids, astaxanthin, and ceramides continues to expand.
NOW Solutions Marine Beauty Powder contains Wild Fish Collagen, Astaxanthin, Vitamin C, and Hyaluronic Acid. Clinical studies have found that these ingredients maintain skin moisture and elasticity, promoting an even skin tone.
Dust is not only harmful to the lungs and eyes but also has harmful effects on the skin. Particulate matter can penetrate the skin and cause oxidative damage, which can lead to wrinkles, fine lines, and mottled pigmentation. Zero pollution is a novel botanical extract composed of active ingredients (rosemary, olive leaf, verbena, and locust flower extracts) that work synergistically to help prevent and improve skin damage from air pollution.
2.2 Immunization
Immune supplements, although down from 2020, remain one of the top health concerns for consumers. Consumers’ choice of raw materials for immune supplements tends to be natural ingredients, such as berries represented by blueberries, elderberries, and cherries, and herbs/fungi represented by echinacea and mushrooms.
MATYS’ Super Berry Immune Support Supplement is fortified with vitamins C and D, as well as berries like zinc, blueberries, strawberries, aronia, acerola, and elderberries. It’s sweetened with stevia, and one sachet per day supports a healthier immune system.
Winner of the 2022 NEXTY Supplement Category Award, Sun God Medicinals Organic Immune Support Hemp Tincture is formulated with a certified organic hemp tincture blended with herbs traditionally used to help with immune support. Ingredients include Reishi Mushroom, Echinacea, Elderflower, and Yarrow.
2.3 Healthy Ageing
With the trend of population aging all over the world, how to age healthily and delay the aging time has become the focus of consumers. 55% of people over 55 believe healthy aging should be about staying healthy and active. Globally, 47% of people aged 55-64 and 49% of people over 65 are very concerned about how to continue to stay strong as they age. This is because people start to face a series of aging problems around the age of 50, including muscle loss, loss of strength, poor recovery, and a slower metabolism.
The Longevity Elite supplement from Quicksilver targets telomeres, AMPK, and sirtuins and contains 10 mg of pregnenolone. It is a powerful precursor that produces all human sex and stress hormones, as well as supports anti-aging. In addition, it has added Astragalus, Polygonum multiflorum, Licorice root extract, Korean ginseng extract, Panax notoginseng root extract, Ashwagandha extract, these adaptogens can help deal with various stress.
Turmeric & Black Ginger Supplement by Quality of Life. It has turmeric extract and black ginger extract added to it. Research has proven that black ginger and turmeric support healthy aging by positively affecting the following factors. These include blood sugar, body weight, cholesterol, triglycerides, blood pressure, antioxidant capacity, joints.
Natrol memory supplements are based on silk proteins, which are uniquely structured to work with receptors in the brain to support brain health and cognitive function. In nine human studies, the ingredient has been shown to help boost memory.
2.4 Sleep
According to data released by the World Health Organization, 1/3 of the world’s people have sleep problems. According to Innova Market Insights, the compound annual growth rate of global sleep aid supplement releases from 2015 to 2019 was 22%. Sleep problems are a health problem that plagues most consumers around the world, and it also contributes to other health problems.
Hello Dreams sleep aid tea bags are added with melatonin and Chinese medicinal ingredients such as jujube, Poria, licorice, Chuanxiong, Anemarrhena, and Luo Han Guo.
3 Popular ingredients
3.1 CBD
Although CBD is subject to policy restrictions and the market is declining, innovative products targeting CBD have not declined. Hemp CBD is being incorporated into other supplements, including with immune ingredients like elderberry, nootropics like mushrooms, and sleep aids like GABA melatonin. In addition, products centered on other rare ingredients in cannabis such as CBG and CBN, which are currently not regulated by U.S. law, can be used in dietary supplements.
CBG (cannabinol) is a non-psychoactive cannabinoid typically found in less than 1% of cannabis. It has clinical antibacterial, neuroprotective, nerve pain relief, and inflammatory bowel disease (IBD) effects. CBN is a cannabinoid derived through the oxidation and breakdown of THC. Its main role is to reduce sleep disturbances, making it easier to fall asleep.
3.2 Apple Cider Vinegar
Apple cider vinegar is one of the hottest supplement ingredients right now. In 2020, the sales of supplements containing apple cider vinegar in mainstream retail channels were US$79,257,715, an increase of 133.8% over 2019 and the third-largest increase. Its sales in the natural channel were $3,609,865, an increase of 97.7% from 2019, ranking first in terms of growth. Mainstream apple cider vinegar supplements focus on cleansing, detoxification, and digestive health. Apple cider vinegar supplements are available in capsules, tablets, powders, and, most recently, gummies. Because some consumers don’t like its sour taste, companies are turning concentrated apple cider vinegar into fudge, adding sucrose or sweeteners to make it taste better.
Enzymedica Apple Cider Vinegar Gummies use organic apples as their source and fortify with 1,000 mcg of vitamin B12 for energy and metabolic support in the form of methylcobalamin.
Garden of Life Apple Cider Vinegar Gummies, fortified with 2 billion CFU of Bacillus coagulans and Bacillus subtilis DE111, contains 700 mg of apple cider vinegar and 12 mcg of B12 per serving to help with immunity and digestion.
3.3 Green Superfoods
“Grass eating” has become a popular way of eating. For the convenience of office workers, health care products companies have launched powders that incorporate a variety of green superfoods, which can be freely added to various food and beverages for easy consumption to supplement phytonutrients, enhance immunity, and overall health. These superfood powders are typically made from strong antioxidant green grasses (wheatgrass, duckweed), vegetables (broccoli, kale, green peppers, spinach), algae (chlorella, spirulina), leaves (moringa oleifera) leaves), etc.
KOS Organic Green Powder is rich in natural proteins, nutrients, vitamins, minerals, and antioxidants. With superfoods like Chlorella, Spirulina, Wheatgrass, Oatgrass, Kale, Broccoli, and Green Peppers to help boost immunity and reduce stress.
Vibrant Health Green Vibrant Botanical Powder contains 25 billion probiotics per serving, 2730 mg of plant-based micronutrients, 14 powerful antioxidants including spirulina, wolfberry, flaxseed powder, and 6-grain grasses including wheatgrass and oat grass Helps alkalinize the body. It’s a comprehensive green superfood powder that provides a variety of nutrients to boost digestion and immunity.
3.4 Mushrooms
In recent years, with the functions of immune support, brain health, adaptogens, etc., traditional Chinese fungus health ingredients such as Ganoderma lucidum, Cordyceps, Hericium Erinaceus, Inonotus obliquus, etc., have begun to become new food, beverages, and dietary supplements in other countries. important raw materials. Immune and cognitive health are the main selling points of mushrooms as dietary supplements. Capsules and powders are the most common dosage forms of mushroom supplements. In addition, new dosage forms such as tinctures, chocolates, and gummies have also been welcomed by the market.
Master Blend Organic Mushroom Powder contains 10 certified organic mushroom mycelium biomass and fruiting body powders. These include Agaricus, Antrodia, Chaga, Cordyceps, Maitake, Ganoderma lucidum, Hericium Erinaceus, Pleurotus eryngii, Shiitake, Yunzhi, standardized to 35% beta-glucan, and 3 organic plant adaptogens, including Ginkgo biloba, Holy Basil and Astragalus.
